Most people don’t respond to your first cold email. That’s not rejection, it’s reality. In fact, up to 80% of replies come from follow ups. But there’s a fine line between persistence and pestering.
Let’s walk through how to write follow ups that are smart, respectful, and actually get results. And yes, I'll show you how to automate the whole thing with Owl Email.
Instead of “Just checking in…”, offer something helpful:
“I came across a {{tool}} that might help with {{specificGoal}}. Thought you’d find it useful.”
Guilt trips don’t work. Relevance does.
With Owl Email, you can set this sequence once and automate the timing perfectly, so no leads slip through the cracks.
Each follow up should add something new:
Show that you're professional, not desperate:
“If this isn’t a priority right now, just let me know, I’ll close the loop.”
Be direct, but not demanding:
Subject: Quick idea for {{CompanyName}}
Hi {{FirstName}},
Just following up in case my last note slipped through. I think we could help you with {{specificOutcome}} and wanted to see if this is something you’re exploring right now.
Would a 15 minute chat next week be helpful?
Either way, let me know. Happy to close the loop if now’s not the right time.
Best,
{{YourName}}
Writing a great follow up is half the battle sending it at the right time is the other half. Owl Email automates the entire follow up process so you stay top of mind without doing it manually.
Set up your outreach flow once and let Owl Email handle the rest.
Start your free 7-day trial of Owl Email