How This Cold Email Got a 2% Reply Rate Using Owl Email

Published on May 12, 2025 by Eric Bouchard

Most cold emails don’t get replies. But this one did and it wasn’t by accident.

We recently ran a cold email campaign targeting 500 commercial cleaning companies that were found using Owl Email. Using Owl Email, we reached out with a single, concise message and got:

• 250+ opens (50% open rate)
• 2% reply rate (10 real conversations started)
• 0 deliverability issues thanks to domain protection

The Email That Got Responses

This is the exact copy we used:

Hey {{firstName}},

I know one of the biggest challenges for commercial cleaning companies is finding real, paying business clients.

That’s why I’m offering something different.

I’ll find one actual, interested business client for your company, completely complimentary.

My proposal, I can reach out to qualified businesses that needs cleaning services, secure their interest, and pass the lead directly to you. This is my way of providing trust to you and to show how effective our tool is at generating high quality clients.

If you’re interested, just reply yes, and I’ll ask a couple quick questions to make sure I’m sending the right communications to your potential clients.
    

The key to success wasn’t just the message it was the infrastructure behind it. Notice how we provide amazing value first. The client needs to have nothing to lose. We also get right to the point, no lengthy personalization message or fluff.

The 10 clients that replied often asked how much was the product, the email above strikes curiousity often leading to actual sales.

How Owl Email Made It Work

Using Owl Email, we were able to:

1. Find leads to save time.
2. Send from warmed-up secondary domains to protect our main brand domain.
3. Authenticate emails with SPF, DKIM, and DMARC to hit inboxes, not spam folders.
4. Track opens and replies in real time to optimize follow-ups and targeting.
5. Limit sending volume per domain to stay under spam radar.

Cold Outreach That Works Without Risk

This campaign proves that even a single, well crafted message can start real business conversations when combined with the right sending strategy and tools.

If you’re sending cold emails and not seeing results or worse, damaging your sender reputation it’s time to switch to a platform that handles the hard stuff for you.

Try Owl Email free for 7 days